Within every healthcare organization, one of the most vital objectives is to promote transparent and effective clinical messaging. Doctor Evidence believes that the best way to control your message and reach your constituents is through easy-to-understand, easily accessible information in the form of an Evidence Database. With the Evidence Database, you have the ability to show constituents the critical endpoints from the relevant clinical studies in a format that is user-friendly. The evidence is clearly displayed with full transparency and clarity of message.

The chart on the right depicts the four possible market positions for a medical intervention. The ultimate position for an intervention to attain is that of Defend (top right quadrant), possessing superior evidence and representing the standard of care. An Evidence Database can greatly increase an organization's ability to defend its position of high efficacy and retain its status as standard of care against other emerging technologies and competing interventions.

If your organization promotes an intervention that does not enjoy the status of being standard of care but falls in the category of high effectiveness, use an Evidence Database to prove why the intervention should be more widely utilized. Additionally, the Evidence Database can be used as a conquest tool to unseat the less-effective standard of care intervention in the space.